WORK /
CATEGORY
Figma Design
YEAR
2025
ROLE
Figma Design
INDUSTRY
Cosmetics
TIMEFRAME
1 Month
SERVICE
Figma Design
TL;DR
OVERVIEW
Beauty By Dolly is a threading, waxing, and sugaring studio based in San Diego. The landing page design needed to highlight their services while matching the luxe, elevated feel their target customers expect.
OBJECTIVES
/ 01
Highlight Core Services Clearly
Present threading, waxing, and sugaring services in a way that's easy for visitors to understand at a glance.
/ 02
Match the Studio's Luxe Positioning
Design a look and feel that reflects a premium, high-end beauty studio experience.
/ 03
Speak Directly to the Target Customer
Tailor the visual direction to resonate with Beauty By Dolly's specific customer base.
/ 01
Service-Focused Landing Page
Designed the landing page around clearly showcasing threading, waxing, and sugaring services.
/ 02
Luxe Visual Direction
Built a design language that reflects a premium, elevated beauty studio experience.
/ 03
Figma Landing Page Design
Tailor the visual direction to resonate with Beauty By Dolly's specific customer base.
IMPACT
A landing page design that positions Beauty By Dolly as a premium studio, giving visitors in San Diego a clear, elevated first impression of their threading, waxing, and sugaring services.
RESULTS
A Figma landing page design for Beauty By Dolly, built to highlight their core beauty services with a luxe visual direction suited to their target customer.
