WORK /
CATEGORY
Product Design
YEAR
2025
ROLE
UI/UX Designer
INDUSTRY
Mobile App
TIMEFRAME
3 Month
SERVICE
Mobile App UI
TL;DR
OVERVIEW
SchenkKI is an AI-powered gift recommendation app built for a Germany-based client working in the tech industry. The app guides users through a personality- and relationship-based questionnaire, covering who the gift is for, their traits and demographics, occasion, and budget, to generate tailored gift recommendations, each with a reasoning-based description and a direct link to buy on Amazon. The app is live on both the App Store and Google Play.
OBJECTIVES
/ 01
Turn Personality Data Into Relevant Gift Matches
Build a questionnaire-driven system that translates a recipient's traits, relationship, demographics, and occasion into genuinely relevant gift suggestions.
/ 02
Design an End-to-End, Launch-Ready Product
Take the product from branding and UI design through a fully matching Figma prototype, ready for the client's developers to build from.
/ 03
Support a Bilingual, Launch-Ready Experience
Design the app primarily in English with full localization into German for the client's home market.
/ 01
AI-Driven Gift Recommendation Engine
Built the core flow where users answer questions about the gift recipient's traits, personality, relationship, demographics, budget, and occasion, then receive tailored gift recommendations with reasoning and a direct buy link to Amazon.
/ 02
Full Branding & UI Design
Owned the app's branding and complete UI design in Figma from the ground up.
/ 03
100% Production-Matching Prototype
Design the app primarily in English with full localization into German for the client's home market.
/ 04
Onboarding, Account & History Features
Designed the onboarding experience along with account, settings, and gift recommendation history features.
/ 05
English + German Localization
Designed the app primarily in English with full localization into German for the client's home market.
/ 06
Collaboration Through Launch
Worked directly with the client's developers as needed, supporting the app from design through release on both the App Store and Google Play.
/ 01
Personality-Based Gift Recommendation Flow
A multi-factor questionnaire, covering traits, relationship, demographics, budget, and occasion, feeds an AI recommendation engine that returns not just products but the reasoning behind each suggestion, closing the loop with a direct Amazon buy link.
/ 02
Pixel-Perfect Figma-to-Production Prototype
The prototype matched the shipped app 100% in flow and visual design, so what the client and users saw in Figma is exactly what launched.
/ 03
Bilingual Launch-Ready Design (EN/DE)
Designed to fully support both English and localized German from day one, ready for the client's German-speaking home market.
IMPACT
The finished app gives users a genuinely personalized way to find gifts instead of generic recommendation lists, reasoning behind each suggestion combined with a direct Amazon buy link removes friction between recommendation and purchase. With the design so closely matched to the final build, development stayed fast and true to the original vision, and the app successfully launched on both the App Store and Google Play with full English/German support. The client was highly satisfied with the final visual direction.
RESULTS
SchenkKI shipped as a fully realized, launch-ready gift recommendation app, from branding and UI design through a production-matching prototype and ongoing developer collaboration. The result is a simple but polished product, live on both major app stores in English and German, with the client approving the final design direction.
