WORK /
CATEGORY
Product Design
YEAR
2024
ROLE
UI/UX Designer
INDUSTRY
Mobile App
TIMEFRAME
3 Months
SERVICE
Figma Design
TL;DR
OVERVIEW
EasyGreen is a one-stop hydroponics solution app, covering everything from buying hydroponic supplies, tools, fertilizer, and seeds to video tutorials, community groups, and even a feature for selling harvested crops to companies, similar in concept to eFishery, but built specifically around hydroponics. Designed as a group project at Binar Academy, the process covered the full UX journey: research, brainstorming, and design through to usability testing, with the role of Lead Designer conceptualizing the product end-to-end.
OBJECTIVES
/ 01
Solve Hydroponics Needs in One Place
Design a single app covering supply purchasing, learning, community, and selling produce, rather than separate scattered solutions.
/ 02
Ground the Design in Real UX Research
Base the product concept on research and brainstorming with the team, validated through usability testing.
/ 03
Make a Technical Hobby Approachable
Design the product to be as easy to use as possible for hydroponics users of any experience level.
/ 01
Hydroponics Supply Shopping
Designed the feature for purchasing hydroponic supplies, tools, fertilizer, and seeds.
/ 02
Video Tutorial Library
Designed a complete video tutorial feature to support users learning hydroponics.
/ 03
Community Groups by Category
Design the product to be as easy to use as possible for hydroponics users of any experience level.
/ 04
Sell Harvest to Companies
Designed a feature letting users sell their hydroponic harvest directly to companies.
/ 05
Full UX Process (Research to Testing)
Led the design process from initial problem research and brainstorming through to usability testing.
/ 06
Complete UI & Branding, 0 to Prototype
Designed the full UI and branding from scratch through to a complete, testable prototype.
/ 01
Sell Harvest Directly to Companies
Beyond just buying supplies, EasyGreen closes the loop by letting users sell their hydroponic harvest directly to companies, turning the app into a full supply-to-sale hydroponics ecosystem rather than just a shopping tool.
/ 02
Community Groups by Category
Users can join category-specific community groups, creating space for hydroponics growers to connect and share knowledge around their specific interests within the broader hydroponics space.
/ 03
Full Video Tutorial Library
A complete video tutorial library supports users through the learning curve of hydroponics, positioned alongside the supply-buying and community features to make EasyGreen a genuine one-stop solution.
IMPACT
By combining supply purchasing, tutorials, community, and a harvest-selling feature into one app, EasyGreen addresses the full hydroponics journey rather than a single piece of it, similar to how eFishery approaches fish farming, but built specifically around hydroponics. As Lead Designer, shaping this concept from initial research through a fully tested prototype meant the product's breadth of features stayed grounded in real user needs rather than just feature-stacking.
RESULTS
A fully designed hydroponics app, EasyGreen, taken from research and brainstorming through a complete, tested UI and prototype covering supply shopping, tutorials, community groups, and harvest selling, led end-to-end as Lead Designer for a team project at Binar Academy.
